Corporate Social Responsibility

Robert Reich, former Clinton man, has an article up at Free Exchange .

As a disclosure, I really like Reich. I read his book "Reason" a few years back and have been thinking about picking up his new book Supercapitalism . I find him to be a very thoughtful writer and a worthy read.

In his article, he discusses social responsibility on the part of auto-makers, namely Toyota. He makes a good point about how the operations of such a company should be viewed by seeking to clarify the supposed hypocrisy of developing the gas-frugal Prius while signing a petition along with other auto-makers to oppose a senate bill mandating higher fuel standards: There is no hypocrisy.

Says Reich:

The company exists to maximize shareholder value, and in this super-competitive capitalist world it has less and less choice about the matter.... Presumably Toyota invented the Prius to fulfill an important and potentially growing market niche in cars that consumed less energy. As such, it was being neither socially responsible nor irresponsible; it was simply responding to market demands.

Well said. However he qualified all this by saying Toyota isn't even a person. Which is true is some sense but also a slippery tactic on semantics to set up his main point.

But first, he says that Toyota's motive is "presumably" to cut off a mandate that would cut into its market share of fuel efficient vehicles. Love that word..."presumably". A good way to qualify a subjective point without needing proving it. I certainly do not agree that that is their motive. I think its because of the imposition of costs and diversion of scarce resources it mandates on their operations. But that's really an aside here. It's not the issue.

The brunt of Reich's point is this:

The problem is that Toyota, and other companies that venture into politics, are undermining the democratic process. Most people are not just consumers and investors. They're also citizens, who have citizen values—including saving the planet from global warming. Toyota has every right to respond to the part of our heads that correspond to consumer and investor values, but companies have no ethical grounds for entering into the democratic realm which should be reserved for citizen values. If corporate social responsibility means anything at all, it should mean refraining from corrupting the political process.

Going back to Reich's previous point about Toyota not being a person, we see now where it was going. Reich's framing is flawed in suggesting that such actions by Toyota or GM are undermining the democratic process. He presupposes the worth and validity of their role in democratic participation as well as those of citizens. Sorry, Reich, but the people who work at Toyota have an interest in the company and have values and interests of their own along with global warming.

Farmers have an interest in agriculture subsidies which I'd venture to say Reich does not support and neither do I. But, following Reich's logic here, farming interest groups should not have a say in policy that can affect them because farming is a business and these "citizen matters". The flaw in Reich's value judgment is clear in this example.

By framing this idea of democracy and how it should tackle issues, he's asserting through implication that such fuel mandate measures constitute a real solution when that is far from clear. He's also asserting pretty clearly, on a judgmental soapbox, that business interests and citizen interests are different and that "citizens with business interests" have no ethical grounds to participate in advocacy and petitioning to oppose legislation that can infringe on their economic stake in this country. NONSENSE! Whether it's Toyota or a mom and pop shop, business people are citizens and have every right to petition for or against laws...so long as government is making it its business to intervene. I'm not saying that there's no place for intervention here but the nature of the intervention is real matter at hand. And those affected by certain kinds of intervention have every right to have their say and participate in the process.

Making this about "saving the world" is an emotional ploy. And purporting to claim whose opinions matter on which issues is simply flawed.

Distilled to a core assertion, Reich is defining "citizen values" in a way that attempts to disqualify values that may not agree with his on the basis of the agenda of those who hold said values. Reich is wrong. So long as government is claiming authority to legislate on a certain issue, all relevant opinions have a place at the table. The agenda or nature of the opinion is not what matters. What matters is whether the opinion is valid and worthy of consideration. Toyota's PEOPLE have every right to petition on a law that seeks to impose mandates on them. The merits of position are what matter, not the holders of it.

Corruption is not the issue here. If you really think about makes for corruption at its core, it has nothing to do with any particular group petitioning their concerns. Real corruption is a matter for another time and another discussion.

The rights of people to advocate policies regardless of who they are or what their agenda is aside, a sublayer to this policy issue about fuel standard mandates concerns the merits of the proposal itself. Mandating fuel standards is not necessarily the best way to combat global warming. There's plenty of reason to believe the effects of such a policy would be minimal because it's not addressing the core concern: effectively reducing emissions or fuel consumption. It does neither. It simply makes it less expensive for the consumer to consume fuel and pollute while imposing costs on the auto-maker in what may very well be an expensive wash. As a citizen with no stake in Toyota, I can say that Toyota's petition is fine with me and it has merit. I agree with them on the merits of defeating the legislation, not because I'm shilling for Toyota. This legislation is a "feel-good" policy that will fail while pushing the brunt of the cost on a small group and accomplishing close to nothing. This legislation does address the right incentives to achieve its goal. Perhaps Reich should think about that instead of wagging his finger at Toyota and saying they should "butt out" or that they don't belong in the debate.

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Any special interest group

isn't really expressing citizen values in the narrow sense Reich seems to intend, but I agree that at their core they are made up of concerned citizens.

Maybe he's worried that Toyota has an impact beyond that of their employees/shareholders put together, because they have a hierarchical structure that allows them to direct all that influence towards one objective. But that "advantage" holds for any organization, from unions to the ACLU to the NRA.

If it's clear where the advocacy originates (ie, no astroturfing) then I don't see why those impacted by the proposed legislation shouldn't weigh in. The flip side of all this is that people can vote with their dollars as to whether they approve of the company's meddling, so if enough people decide (rightly or wrongly) that Toyota cares more about profit than the environment they might be less likely to purchase Toyota's cars.

(I promoted this, by the way, seems like a good topic for discussion.)

Come, my friends. 'Tis not too late to seek a newer world -- Tennyson

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thanks, brendan

good comments.

I found you comments improved as you went along with the first part of the first sentence being the one I most disagreed with.

What are citizen values? This was one of my problems with Reich's piece. I don't like the assertion by insinuation here by Reich that we can qualify some advocacy positions as reflecting or not reflecting citizen values. I guess I would be more precise if I said that I don't think we assume this because "values" are vague and do not instantly point to a correct position on a policy.

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The concern of course is that the money they give

politicians sways the politicians votes. Corporations have ready access to a larger amount of cash than citizens do. Frankly, that does happen. It happens to every politician. I wish every politician had the values of Jesse Unruh who said:

"If you can't take their money, drink their liquor, **** their women, and then come in here the next day and vote against them, you don't belong here."

We wish politicians were like that. They aren't.

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Well, I've always thought the

money=speech argument was a little fishy. I don't have a problem regulating corporate contributions to politicians.

Come, my friends. 'Tis not too late to seek a newer world -- Tennyson

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I also enjoy Reich

Supercapitalism is on hold for me at the library. I can't wait until it comes in.

I never broke the law; I am the law! -- George W. Bush Judge Dredd
I'm listening to...

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He frequently does a few minutes on NPR in the morning

during their Business 10 minutes. It's usually pretty good. One of the only good aspects of being a car commuter, I listen to NPR for some of that time.

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Opposition

He's also asserting pretty clearly, on a judgmental soapbox, that business interests and citizen interests are different..."

I would like to join him on that soap box. The interests of business is to generate money to make money, the interest of the citizen, especially the majority of working citizens, is to earn money to live (or spend living). If business' have a social consciousness it is only the rough reflection of consumer demand, and only then when it turns a profit. The aquisition of the same means does not denote identical ends.

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Bad argument Martin

in your assertion, you fail to rebut the very real idea that the interests you describe are symbiotic and intertwined. You also don't seem to care that your assertion is somewhat grounded in Marxist ideas because you think of economics of as a zero sum game where profit comes at the expense of wages (the much ridiculed and disproven "Theory of Exploitation").

Commerce is multifaceted and all aspects of it are grounded in citizen values.

You are simply repeating Reich's idea without explaining why I'm wrong to say that citizen interests cannot be defined by what matters to you in particular....or Reich.

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Democratic Process

 

Commerce is multifaceted and all aspects of it are grounded in citizen values."

I don't believe this for a second. The potential to make profit overides the "citizen values" you refer to. Take Red Thai curry as an example. Instead of the more expensive natural curry paste it's cheaper to use Carmine and other such additives, so long as your consumer is either unaware or has no choice. Such practise goes on in the majority of business' where the consumer is unaware of the origin of a commodity, the more competitive the more likely. Business' do not run on ethics or values but figures, and I don't have to prove that a business which continualy runs at a loss will eventually close irrelevant of thier supossed ethical stance. That is the nature of capital.

This leads to the next problem, if the demand for an "ethical" commodity or service is too low or the cost of production is too high, the price in a "free market" naturauly rises, cutting the potential sales based on the spending ability of the average consumer. The lower the relative wage the less say you have in what is produced next through the process of supply and demand (see the backwardness of supply and demand?) The market then is not a reflection of citizen values as a whole but predominantly the values of those citizens in a better finacial position, but always dependant on profit potential.

And now on to the third problem, that of hypocracy in believing a free market can be ethical (especially in terms of the enviroment). What happens when the feedback from sales determines supply is not meeting demand? More capital is incorporated into that industry, but rarely from one business, the general effect is an over supply. Now the backward nature of supply and demand comes into play. Only when the market becomes saturated does the production stop, and by then it is usually too late, both for the commodity or service and the branch of industry producing it. Using more natural resources than nessecary and continually creating and destroying industries is the trademark of capitalist society, and this is not something which can be reformed.

Economics and democracy are the two subjects most relevantly intertwined here, and until people realise that the democratic process is incomplete (and as a result ineffective) when people are economicaly unequal, then there really is no democracy.

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Which, bty...

... has nothing to do with zero sum economics or Marxist ideology but simple observations on the nature of business

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Well there ya go, Martin

To this quote of mine:

Commerce is multifaceted and all aspects of it are grounded in citizen values."

You say:

I don't believe this for a second. The potential to make profit overides the "citizen values" you refer to.

Well, we're at an impasse then, aren't we?

Come to think of it, I'm not quite sure what "values" I refered to that you speak of.

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The value of business

I say that the only "value" a business requires is the drive to accumulate capital, it's why we call our society capitalist. Any and all other aspects of that business are temporal, socialy and ethicaly speaking predominatly dependant on competition. Other "values", then, are inconsequential. It is my view that because of this "profit over people" attitude, the majority of us suffer. Why are children used in clothes production? Because they like to work 16 hours a day? They perfer the atmosphere of a sweat shop? Because they're more expensive than adults? It's all about the money, and as a result any and all "human" values are irrelevant to the "value" of business. It shouldn't be for me to prove that business has no human value, it should be you showing me that something in-human can have a human value (perferably a rule as opposed to an exception)

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Excellent post, John. For

Excellent post, John. For the most part, I agree. I would say, though, that political involvement by a business CAN get into an ethical gray area if corruption -- even legal corruption, so to speak -- enters significantly into the picture, whether in the U.S. or any various political environments around the globe. But again, I generally agree. And in general, particularly within a democratic society, it is the responsibility of the citizenry/population to place any limits on corporate influence on politics. I happen to strongly favor a much stronger system of public funding of campaigns (voluntary, so there's no First Amendment issue, but made attractive enough that candidates won't want to opt out).

And your diary induced me to post a diary myself on the general subject of CSR.

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My take, John

on the wider issue only.

I think of corporate responsibility as i was taught to think of volunteerism years ago. One doesn't punish some perceived detriment in volunteerism, one rewards and recognizes actual volunteering. For instance, if someone promises to vlounteer three times a seek, but only makes it two, one recognizes the two days a week, but does not punsih the vvolunteer for the one day a week hje was short of his promise. After all, pople often promise more than they can provide.

With corporations, ideally, true social good would be adopted without effort by corporations. But such is against the interests of corporations when adopting the social good would put them at a competitive disadvantage. Thus (a variation of the pre-emptive "presumably" strategy) if we want corporations to adopt policies that work in the social interest, we should pass laws that take the competitive disadvantage out of doing so. If it is serious enough (dangerous food, vile pollution) direct laws criminalizing behaviour are necessary, just as we criminalize murder instead of allowing the market to work against murderers. If something threatens our life, we criminalize it.

In our present blame and damn world, we don't much positively reinforce anything. In fact, we don't trust that a corporation is doing anything for the public good. The more we think this way, the less corporations will respond to social needs. Our cynicism is a nice, self-fulfilling prophecy.

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I don't see how you can say

with any sincerity that coruption is not the issue, when the thrust of Reich's argument is that corruption of the political process, is in fact THE issue in question.

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SHOOOOOOOOM!!!!!!

oh well.

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Conclusion

If corporate social responsibility means anything at all, it should mean refraining from corrupting the political process. Robert Reich

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I think that Reich

means something different by "corrupting the political process" than John means by corruption. My take is that Reich is referring to companies becoming involved in politics as potentially "corrupting" that process, as in making that process work in a way different from how Reich thinks it should. John, I think, is referring to the usual definition of corruption -- like bribery, for example. I understood John to be saying that of course corruption ala bribery is a problem but it's a separate issue.

Come, my friends. 'Tis not too late to seek a newer world -- Tennyson

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thanks Brendan.

really.

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